They follow you on Instagram. They get a code.
Put a sticker on your counter. Your customer scans it, follows you, and a discount code lands in their chat. They show it at the till, your staff checks it in two seconds, and the code is gone. One code, one person, once.
Free for one shop. No card, no app, about ten minutes.
Café Nordwand · Berlin
10% off
Everything on the menu, once per day.
You already give it away. You just get nothing back.
Someone holds up a phone, says they follow you, and gets ten percent. Your barista does not check. You do not count. Next Tuesday the room is empty again, and the only thing you know for certain is that the coffee was free.
The follow is the part worth having. It is a line into somebody who already liked your place enough to walk in. Handing out the discount without it is the most expensive habit in the shop.
Three things you get back.
A follower who was actually here
Not a bought account and not a giveaway hunter. Somebody who stood at your counter and liked the place enough to walk in.
A reason to come back
The next offer lands in a chat they opened themselves, not in a feed they are already scrolling past.
A full Wednesday
Quiet hours offers fire only in the window that is costing you rent, and only at people who have been in before.
What your customer does.
- 01
They scan the sticker
Instagram opens a chat with your shop. Nothing to install, no account to make.
- 02
They follow, one tap
Not following yet? They tap once and carry on. Nobody is sent to a form.
- 03
The voucher lands in their chat
Six characters, live for three minutes from the moment they ask for it at the till.
- 04
Green at your till
Your staff types six characters into a browser. No new hardware, nothing to integrate.
Nobody argues at your counter.
Your staff scan or they type. The screen says valid or used, and that is the entire interaction. Nobody opens Instagram, nobody scrolls a follower list, nobody has to work out whether a screenshot is real.
Somebody who unfollowed never gets a code in the first place. The no happens quietly in the chat, minutes earlier, instead of in front of six people waiting for coffee. That argument is where schemes like this usually die.
Valid
10% · K7M2QX
Used
today 09:14
One code, one person, once.
Every code belongs to a single customer and dies after it is used. Nobody passes one to a friend, nobody screenshots one for later, and the same code cannot turn up twice at your counter on the same afternoon.
Never the same twice
Two customers standing next to each other get two different codes. That is enforced in the database, not left to chance.
Three minutes, then gone
The code appears only when they ask for it at the counter. Before that there is nothing to save and nothing to forward.
Or bring your own
Your till already knows a list of voucher numbers? Send it over and your customers get those instead of ours, in your own wording.
Do not give away the coffee. Give away the syrup shot.
The offer decides who turns up. Get it wrong and you fill the room with people who came for something free and will never pay full price.
Ten to fifteen percent
Off the whole bill. Reads as generous, costs you the margin on one drink, and it does not attract anybody who is only ever there for the discount.
A free extra
Oat milk, the second scoop, the syrup shot. Costs you cents, feels like a gift, and it rides along with something they were buying anyway.
Never the main item free
A free coffee brings people who want a free coffee. They follow, they redeem, they unfollow, and you paid for all three.
One voucher buys one visit. A series buys the habit.
A single discount gives somebody no particular reason to come back. So the offers run as series, switched on from a list. You never write a message.
Welcome
Fires the moment somebody follows. Redeemable the same day.
Win back
Twenty one days without a visit, and the chat opens again by itself.
Quiet hours
Tuesday to Thursday, two till four. The dead part of your week.
Season and birthdays
Templates, on with one click and off again after.
Ten minutes, then you print it.
Answer four questions, download the artwork, put it on the counter. Free for one shop and one running campaign, with no card and nothing to install. 24 € a month when you want the series and the second location. See the full table.
The four objections, straight.
My staff are already flat out.
They scan a code or type six characters. It is shorter than handing back change, and there is nothing for them to judge.
What if they unfollow the next day?
Then the next voucher never arrives. The follow is checked again at the moment each one is issued, so it has to be live every single time.
My customers are not on Instagram.
The ones under fifty are, and those are the ones you are not seeing yet. A sticker on the counter costs you nothing to find out.
I already run a stamp card.
Keep it. A stamp card leaves you with a stamp card. This leaves you with reach you can use again next month, and we never store who follows you or sell anything about your customers.
Put your handle in and see your sticker.
Four questions, and your sticker artwork comes with your access, as a print ready PDF. Nothing is charged and nothing is installed.