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Followpass
How it works

From a sticker to a green screen.

Your customer does the work in twenty seconds. Your staff touch one screen. Here is the whole thing, end to end, before you sign up for anything.

Part one

The sticker opens a chat, not a website.

Scanning the code opens Instagram directly on a conversation with your shop, with a hidden reference that says which location and which offer it was. That reference is how one sticker on the till and another on the door can be told apart later.

They land in your shop, not on ours. Your handle at the top, your name, your profile picture. Every scan is a person arriving on your Instagram page, whether or not they ever redeem anything.

  1. QR

    On the counter, on the table, on the door

    Three per shop. Print them yourself or order the kit.

  2. DM

    The chat opens with your shop

    Your handle, your name, your profile picture. Ours appears nowhere.

Part two

Nobody can talk their way past it.

One tap in the chat, and the follow is confirmed with Instagram in that second. Somebody who has not followed yet reads one line, taps once, and is straight back in. Somebody who has gets the voucher immediately.

No screenshot works, no old follow from last year works, and your staff are not the ones saying no. We never keep a list of who follows you, and we would have nothing to sell if we wanted to.

Part three

The voucher lives in the chat, and it expires.

The customer taps redeem when they are actually at the counter. Only then does the code appear, and it is alive for three minutes. Before that there is nothing to screenshot and nothing to pass to a friend.

One voucher per person, per shop, per day, and one per campaign every 90 days. You can cap the whole shop per day as well, so a busy Saturday cannot run away from you.

Studio Ost · Berlin

Free upgrade

Any treatment, one level up.

P4RB9T 1:12 left
Part four

At the till, nobody decides anything.

Your staff type six characters into a browser, on whatever device is already at the counter: the till computer, the tablet at reception, a phone. Nothing is installed, nothing is integrated, and there is no new hardware to buy.

Two possible outcomes, both unambiguous: valid in green, or used in red with the time it was redeemed. There is no third screen and no override button, because an override button turns into a discussion.

Valid

10% · K7M2QX

Used

today 09:14

What you need

Three things, and you probably have two.

A business account

Business or creator on Instagram. Switching is free and takes a minute in the app.

Open messages

Message requests from everyone, so a first time customer can reach the chat.

Somewhere to stick it

The counter is worth more than the door. We send placement pictures with the kit.