Your work is already the content.
Every finished head is a post. The people sitting in your chair are the ones most likely to follow, and the least likely to be asked.
Studio Ost · Berlin
Free upgrade
Gloss finish with any cut.
Upgrade beats percentage here.
One level up
Gloss with the cut, a treatment with the colour, the better polish. It costs you product and no time, and it shows them what to book next.
The add on you want to sell
Whatever has the best margin and the worst attach rate. This is the cheapest way to get somebody to try it once.
Not fifteen percent off the cut
A discount on the appointment teaches people that your price is negotiable, and they will wait for the next one.
The gap at eleven on a Wednesday.
An empty chair is the one thing a salon cannot sell later. The slot is gone at the end of the day whether anyone sat in it or not.
A quiet hours campaign puts the offer in front of people who have already been to you, in the window you actually need filled. They booked with you before, so the barrier is a message rather than a decision.
What salon owners ask first.
My clients book weeks out.
Then the voucher is not the point of the visit, it is the reason for the follow. The follow is what puts your work in front of them between appointments, which is where rebooking actually happens.
I do not want a discount culture.
Then do not give a discount. An upgrade adds something instead of subtracting, and it does not move the price anyone expects to pay.
Who scans it, me or the front desk?
Whoever takes the payment. It works on the till device or on any phone with a browser, and the screen decides rather than the person.
Does it work for one chair?
The free tier is one location and one campaign, permanently. A single chair costs nothing to run this on.