They already come three times a week.
Nobody has a warmer audience than a gym, and almost nobody converts it into anything that outlives the membership.
Halle 7 · Leipzig
Guest pass
Bring one person, any session.
Offer the thing that brings someone else in.
A guest pass
One friend, one session. It costs you a slot you were running anyway and it puts a stranger on your floor, which is the only trial that ever converts.
A shake or a bar
Small, immediate, and attached to the counter they walk past on the way out. Good for getting the first hundred follows quickly.
Not a free month
A free month goes to people who were going to join anyway and to people who will never pay. Both cost you the same and neither follows you afterwards.
Between ten and four, the floor is empty.
Studio capacity is the most perishable thing you sell. The eleven o clock class either runs full or it runs at a loss, and the difference is usually four people.
A quiet hours campaign reaches members who already follow you, in the window that needs filling, without touching the peak you cannot serve anyway.
What studio owners ask first.
My members are already members. Why do I want the follow?
Because the membership ends and the follow does not. Reach into people who have trained with you is the cheapest source of returning members you will ever have.
Reception is not a till.
It does not have to be. The redemption screen runs in a browser on any device, including the tablet you already have at the desk.
We have several locations.
Each location gets its own sticker and its own numbers, and the chain dashboard puts them side by side on the same figure.
Can I run it only for new joiners?
Yes. The welcome campaign fires the moment somebody follows, and you can leave every other series switched off.